Hello future Pinpointers!
Welcome future Pinpointers! Or, just anyone who happens to be reading this or following my blog really. As you know, I am forming a 3D printing company called 3D Pinpoint, and am doing so for many reasons. The main reason is for my love of all things 3D printed and the industrial revolution it is no doubt bound to create. But aside from that, being an early adopter in the revolution, and joining in with huge companies like I’ve written about here, is also extremely intriguing. Today, after months of researching, and getting closer and closer to 3D Pinpoint Launch Day, I’ve finally been able to sit down and create something I’ve been meaning to: 3D Pinpoint business cards!
Why I ordered 3D Pinpoint business cards
Business cards are important for many reasons. They publicly display on a professional level that you are interested in moving your company forward, and that you are proactive in doing so. You never want to be that guy who talks about his startup and have the dreaded question come up, “Can I have your business card?” and not be prepared to give him one. That’s a lost sale. That’s a lost business deal that could have potentially brought you more business through him. Business cards mean you have an actual business, with proof of ownership; not just an idea you are floating or trying to promote. You will want to brand your company. You will to reuse the same phrase over and over, or use the same colors, or have the same persistent company logo. It wouldn’t make any sense have an orange & black website, with a pink and white business card, would it? Order business cards, you may never know when you’ll need them. So, create business cards to further “brand” your company.
How I designed by 3D Pinpoint business cards
Most people probably think a business card is just a business card. It gets the point across, so it doesn’t really matter what it looks like, right? Well, sort of. It does do those things, but it also portrays a much bigger picture. I put a lot of thought and design into how I wanted my business card to be layed out, and I think most people should do the same. You are representing your company. You, the owner, of all people, should create the perfect business card to get the point across without leaving the end user still questioning. I chose to use my company colors – green and dark grey. I added my name, phone number, website address – the usual identifiers. I added my company logo, 3D Pinpoint, for branding purposes. I chose to add a back, and did so for many good reasons.
Let me ask you this: What’s the first thing you do when you receive a business card? You flip it over. So, why would you ever leave it blank? That gives you an entire other side to work with. Or, if you leave it blank, an entire side to be left to their imagination. Which can be equally as dangerous. You have the entire back side to explain about you, your company, your services, or anything else that may be relevant. It gives you the opportunity to create a “Call to Action” on the business card with people you meet with locally. What I mean by a “call to action are these examples. “Sign up today”, “Join now”, “Be a part of..” “Find us on Facebook, Twitter, Google+” etc. You could also use it to add any giveaways you may be offering, or business card-exclusive deals. Be creative – It’s very hard to add “too much” on a small business card.
You may be thinking, “Websites give me all these opportunities, I don’t need a business card!” It’s a first impression, and, you can only make 1 first impressison. So make it positive by all means necessary. You are creating business cards to spread the word about your company, so why would you short yourself an entire side just to save a few dollars? And when I say this, I seriously mean just a few dollars.
How much did your 3D Pinpoint business cards cost?
I just bought 1500 business cards. Full color on both the front and back. For $34 total after shipping. That is 1500 potential leads for my business. Sure, I could have saved ~$10 today by not adding a back, but really, I feel like I needed an extra side to further explain my business. I’d rather be overprepared, and explain a little more in depth right from the very beginning, instead of having people check out the website or call me and not understand why they arrived there in the first place.
Why does 3D Pinpoint need business cards?
3D Pinpoint is creating a worldwide network of 3D printers. That is, people all over the world who own 3D printers, together on the same website. Individuals, companies, startups, anyone who owns one can sign up. If you are a customer, even better! You have access to hundreds, and eventually thousands of 3D printers at your fingertips. Let’s say you work in Texas, but are traveling to New York next week. You can simply upload your CAD file, while still in Texas, and find a Printer in New York who will have it ready to pick up by the time you arrive. It’s the Craigslist and Airbnb of 3D printing.
3D Pinpoint has the potential to be very huge. As of today, I have 150 registrants at pre-launch and beta-testing the site. The leading competitor in a similar field, 3D Hubs, has 800. So, I have roughly 1/5 the amount of users before I launch 3D Pinpoint? I couldn’t be happier about that! I’ve also created a template for each and every registrant to use to promote themselves. That’s the best part about this website – it creates 3D printers who love to 3D print, and may have idle 3D printers from time to time, with people who need things 3D printed today. It’s a win-win situation for both sides. The customer gets their printed object cheaper, and much quicker, and the owner gets a profit from each successful print. Unlike competitors, I will help you become successful. Having a hard time getting leads? I may promote you. Need more social media presense? Sure, I’ll add a link back to your site. While I am in this business to succeed, I am also in this business to help YOU succeed.
Math for why I created 3D Pinpoint business cards
I have 150 registrants. Lets say, each one creates their own personal business cards based off of my template(with of course their own user information), and passes out 2 cards a month. That’s 300 potential customers/owners in the first month. Not compounding yet, after 6 months, that will be 3,600 potential customers/owners. That is, of course, if I don’t gain a single user in those six months. Which is very unlikely. Especially with the amount of marketing and giveaways I plan to throw their way.
Now lets compound this. If each Printer Owner gets ONLY 1 person to sign up(half the amount as the above scenario), each month, for 6 months, this is the numbers we are looking at:
Month 1: 150
Month 2: 300
Month 3: 600
Month 4: 1,200
Month 5: 2,400
Month 6: 4,800
4,800 registrants. 4 times the amount of any current business with a similar model. And I know these numbers are probably pretty unrealistic, but as you can see, all it takes is each registrant adding 1 person, before we quickly have a network of thousands of individuals. This is why Facebook’s “Likes” and Twitter’s “followers” have been so successful. Compounding numbers with help us succeed. And I need your help. Whether or not you are into 3D printing, help us spread the word. You’ve read this far into this blog, which means I have attracted your attention this far. Spread this blog, retweet us! Our most recent focus is adding new Facebook members, but that’s just because we have some pretty sweet giveaways starting up soon.
Thank you all for all of your support in making 3D Pinpoint happen! Without the internet and people like you, I wouldn’t have been able to say I have created a successful business. If you have a business you need help with getting off the ground, I would be more than happy to help! One of the first steps I would recommend is doing what I did: Creating business cards.